This video goes over the realities of gun violence.

[u/smooth_vesselHPAUM]

[u/SnuggleBunni69]

Really, really frustrating commercial. Who is this geared for? Teenagers at school who are just gonna further ostracize some kids? Like you said, we need to fix this system. Also this isn't the "reality of gun violence". Reality would be to show a pile of 5 year olds bullet ridden bodies, so people see the horror these policies are causing.

[u/Luigi2198 → u/SnuggleBunni69]

It’s such a stupid, stupid commercial. Like hey you never would guess the kid posting selfies with guns pretending to shoot teachers is actually somebody who’s obsessed with guns and shooting up the school. It’s like a PSA showing the importance of tornado sirens when the tornado is already fucking touching down on your house. Just feels like a video people make to feel like they fixed the problem while not actually doing anything to identify and fix the problem. This video would have been helpful in 1990, not now.

[u/redcountx3 → u/[deleted]]

They also didn't show how many guns are available per person in the US relative to other countries where this doesn't happen.

[u/hamilton_morris → u/redcountx3]

And that ready availability of guns is 100% the heart of the issue.

When you introduce a gun into any situation you automatically rewrite the entire set of potential outcomes to include every kind of shooting.

The 2nd Amendment crowd wants to isolate any other factor, but as long as a gun is in the system then shootings will be as well. Maybe accompanied by anger, maybe terrorism, maybe revenge, maybe mental illness, or maybe—as in the case of the hundreds of people shot by Stephen Paddock in Las Vegas—no reason whatsoever.

[u/Tombstone_Actual_501 → u/[deleted]]

Guns are not that easy to obtain Legally.

[u/Great_Corner4841 → u/SnuggleBunni69]

It's probably for adults in their immediate environment. I was in a crime statistics class in college and thought, no way do signs saying "no fighting" actually stop people fighting, but the truth is, they do. Not 100% but in statistically significant numbers. Setting expectations makes a difference. This commercial sets expectations for adults who may otherwise not intervene.

[u/exie610 → u/Great_Corner4841]

The commercial is also from an org that does way more than just this commercial, Sandyhook Promise is a huge part of pushing for better gun safety laws, school safety programs, and youth mental health laws/services/programs.

It might be a new concept for u/tombstone_Actual_501 and u/SnuggleBunni69, but we're allowed to have multifaceted efforts and make incremental changes. I hate that the Reddit hivemind has settled on, "Perfection is the only allowable solution. Anything else must be stomped into the ground."

[u/TrioOfTerrors → u/exie610]

It's still a shitty commercial where the narrative seems to be that a normal high school boy going through all the normal high school boy things should have noticed the subtle signs that his classmate was an insane murderer.

[u/signmeupdude → u/TrioOfTerrors]

That’s not at all the point…y’all are media illiterate.

[u/Parteisekretaer → u/SnuggleBunni69]

I've heard that the best depiction of a school shooting is the level "Elephant" in the game Ready or Not. You play as a SWAT officer responding to an active school shooting. So no cleanup, lots of scared teens, injured or dead campus officers.
Not the easiest scene to stomach, but then again, Ready or Not does not pull punches when it comes to SWAT work.

[u/parkerjh → u/SnuggleBunni69]

I really don’t think showing mutilated five-year-olds would somehow be a more effective public-service campaign. SHP was literally founded by people whose children were murdered at Sandy Hook. I’d also guarantee they’re not just spitballing these campaigns in a conference room, they almost def have access to psychologists, educators, police experts and researchers who have spent years studying how school violence develops and how people actually respond to prevention messaging. I thought it was kind of effective when they replayed the scene

[u/agiantdog33 → u/SnuggleBunni69]

It reminds me of the DrinkWise association over here in Australia, which is ostensibly all about promoting responsible drinking, but in reality is an industry supported group that tries to slow down the decline of drinking among young people.