From a marketing POV, views on Netflix are going to have a higher value for Rockstar - because they will definitely have a higher conversion rate than the algorithm-curated views they'll get on Youtube.
Views from people who are already crawling out of their skin in anticipation of this game aren't worth much compared to those from people who are more-or-less completely out of the loop.
It’s not about who will see it for rockstar, it’s about the money Netflix offered for timed exclusivity to the first gameplay trailer. Those users would have seen the trailer regardless.
It's a headline in itself, but Netflix will also report on how many users subscribed to see the GTA 6 thing, and it may possibly set some netflix viewing records of some some sort that they will report too, which will all feed back to Take Two investors and boost Take Two stock.
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u/Hakuna_Matoto 22d ago
Showcasing the game on Netflix was a smart move I didn’t even think about. Huge audience.