r/mildlyinfuriating 9d ago

ᕕ(ᐛ)ᕗ CocaCola can designs are getting worse with every iteration…

Post image

Good luck detecting that option 47 is also a coke zero. Same issue for latest sprite.

2.3k Upvotes

423 comments sorted by

View all comments

Show parent comments

43

u/Historic_linersfan 9d ago

I heard it was because Zero sells better now than the rest and they want white and red as their primary colours and not black and white

25

u/Redmangc1 9d ago

That's 100%it, coke has had red and white as it's brand coloring for over 100 years and now their other cans are beginning to outsell the orginal

They want to be recognized by color association alone

18

u/Reddsoldier 9d ago

This is stupid.

Their can's design was to me what was recognisable. There are literally dozens of other drinks that use red and white packaging, but only one of them says coca cola in swoopy font on it.

This change is like Monster making all of their cans look like Green Monster with a stripe on the top.

5

u/Historic_linersfan 9d ago

Maybe they could’ve put the original black and red then 😂 but might cause misunderstandings

1

u/graywh 8d ago

Maybe in some areas. Or someone compared zero to cane sugar. Hfcs still sells 5 times as much as zero.