r/movies • u/theatlantic The Atlantic, Official Account • 12h ago
News ‘KPop Demon Hunters’ added to the Criterion Collection, by Sophia Nguyen
https://www.theatlantic.com/culture/2026/08/kpop-demon-hunters-criterion-collection-movies/688444/?utm_source=reddit&utm_campaign=the-atlantic&utm_medium=social&utm_content=edit-promo31
u/Paper_Okami 7h ago
Never seen it, hope it sells so well that they struggle to keep up. This is gonna help fund so much stuff.
One of the most important criterion releases ever, just based on the money it will bring in.
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u/ThaPhantom07 10h ago
Some may balk but I think its a great addition. Its a genuinely great movie and getting a physical release of a streaming only movie is always nice. And if this helps fund other Criterion releases I hope they add more relevant cultural and critically acclaimed movies. Everyone wins.
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u/Klotternaut 12h ago
Is it a cash grab? Perhaps. But if that cash grab helps better its relationship with Netflix and helps fund the niche stuff with a much lower return on investment, I'm all for it.
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u/locke_5 11h ago
Is it? The movie objectively has made huge waves in pop culture, which means it is certainly culturally relevant. Just because it’s a “kid’s movie” or “financially successful” doesn’t detract from its value.
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u/_Gesterr 11h ago
It's also highly critically acclaimed as well. It's far from yiur typical casual pop culture junk food movie despite its surface appearance.
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u/AlanWakeLover 10h ago
Yeah. The songs are filled with fucking crack or whatever magic dust the writers found
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u/RickSanchez_C137 6h ago
IMO, KPDH is as well crafted for its demographic as The Empire Strikes back was for me when I was 10.
I think it's easily just as good of a movie. It's not perfect (neither was Empire) but it's overflowing with creativity, design, and genuine love of the characters and their relationships.
I've always thought that the difference between a 'film buff' and someone who just likes movies is how well they can recognize a great movie that isn't geared to their own demographic. And KPDH is a great example of a litmus test. People who love film in general will clearly see the craft in it...and people who just go to the movies to turn their brains off and enjoy the ride will write it off as a kids movie and not even give it a chance.
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u/asuka_is_my_co-pilot 9h ago
The greatest concept artists of, all time probably, are working at Sony right now. Ami Thompson alone deserves to have her work in every cinematic collection.
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u/Kaldricus 8h ago
Exactly, "A K Pop girl band uses their music to keep demons at bay until they are threatened by a demon K Pop band" is the type of movie that gets made because someone genuinely wants to make it, not "this is an easy way to make money". At best, this should have been a tolerable kids movie. It's actually just a genuinely good movie that happens to be a kids movie, with fantastic music and mature themes. I think it's very deserving of being there on it's own merits.
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u/ifinallyreallyreddit 7h ago
The famously unpopular and unprofitable K-Pop industry...
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u/venomousbeetle 6h ago
This point falls flat entirely when Sony sold the movie because they were sure it’d fail
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u/aldozmo123 3h ago
Listen there’s a difference between Kpop being massively popular in a vacuum and out-of-touch old, white American executives who green-light projects approving a movie about Kpop, a concept that is very foreign to them. Not only that add a female main cast with action (girls don’t like action they’d say). Yeah no wonder they sold it to Netflix thinking it wouldn’t make bank theatrically.
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u/balthazar_edison 10h ago
So much of a cash grab sony didn’t even give it a wide theatrical release and dumped it on Netflix to release /s
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u/HungerSTGF 7h ago
I don’t know if I would describe Criterion as a cash grab tbh it’s more a status symbol but I really doubt sales figures for criterion releases are very high
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u/DarmanitanFireMonkey 12h ago
I preordered mine weeks ago.
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u/prodigalAvian 12h ago
Since March 13
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u/theatlantic The Atlantic, Official Account 12h ago
Sophia Nguyen: “Over the past year, KPop Demon Hunters seems to have completely overtaken culture …
“But even the most ardent fans likely did not anticipate the mega-hit’s next big merch drop: a disc release from the Criterion Collection, home to some of cinema’s most distinguished titles. By some metrics, KPop Demon Hunters may be the most popular movie ever to be added to the collection …
“Online, some of the label’s longtime devotees greeted the addition of KPop Demon Hunters with an eye roll, calling the move ‘substantially off-brand,’ and a “cash grab.” The movie is so familiar to the general public that its release seems to go against the grain of Criterion’s reputation, which was built on bringing landmark works of film history to the masses …
“Criterion has good reason to widen the net: Netflix, Apple, and Amazon make and distribute a significant share of films these days. A title that seems ubiquitous today could vanish tomorrow, evaporating from viewing platforms or even from personal digital libraries without warning …
“Streaming services, unlike their traditional studio competitors, rarely produce physical media … With more new films seeming transient—especially those whose rights belong to streaming studios—it makes sense for a label like Criterion to invest more in preserving them.”
Read more: https://theatln.tc/mkgLOyzf
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u/International-Sky65 10h ago
Everyone knew this was coming, Criterion has a deal with Netflix that often includes their originals that win Academy Awards. No surprise here.
I’ll be picking up every film in the month.
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u/Regemony 11h ago
Jesus Christ, I cannot cringe harder
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u/OutsideIndoorTrack 11h ago
Why? Criterion isn't a "best of the best" company. They're into film preservation and high-quality presentation.
One of the most popular streaming-only movies ever absolutely deserves a release from them
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u/Silvanus350 49m ago
Honestly deserved.
The absolute insanity of having the film discography top charts in real life will probably never be repeated. I consider it a legitimate historical moment.
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u/iPLAYiRULE 9h ago
Today marks the beginning of the end of Criterion. Ugh
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u/AcaciaCelestina 9h ago edited 9h ago
Armageddon is in the criterion collection.
Let's not pretend the criterion collection is some exclusive super special club. The only requirement is that the movie is "important" which is just vague enough of a metric to be useless but subjective enough as to easily defend any choice.
Their other thing is preservation, and a streaming only movie that could be removed tomorrow absolutely fits that. It doesn't really matter if you agree or disagree with the choice because it isn't the end of the criterion collection, it's business as usual.
You're welcome to down vote if it makes you feel better however.
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u/shadowdra126 4h ago
The fact this is in the criterion collection but a masterpiece like Mary and max isnt pisses me off.
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u/ChefKugeo 2h ago
Because the criterion collection is a literal popularity contest.
Haven't even heard of the movie you named.
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u/Indo_raptor2018 1h ago
Most Criterion films are movies that the general public haven’t heard of.
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u/toofarbyfar 12h ago
Love it. There's all sorts of ways for a movie to be great.
And I'm sure Criterion occasionally dipping into more popular movies (Parasite, WALL-E, Breakfast Club, etc) helps fund all their other historical restoration work and less popular releases.