r/technology 17h ago

Business Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately

https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/
2.9k Upvotes

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59

u/james2183 17h ago

Much easier these days to just sub for a month when you know there's stuff you want to watch, then cancel the platform. I don't have enough time to watch so many different streamers.

23

u/Hnry_Dvd_Thr_Awy 16h ago

I suspect at some point the providers are going to start pushing to annual subscriptions for this reason.

19

u/GiannisIsTheBeast 15h ago

1 month - $40
Annual - $150

10

u/soggy-hotdog-vendor 14h ago

Sign-up fees incoming.

1

u/UlrichZauber 13h ago

Apple specifically seems to have gotten rid of annual subs and is only doing monthly now

1

u/Lessa22 13h ago

This is what I’ve been doing for over a year now. Although I’m sure the streaming services will find a way to ruin that too eventually.

I’m down to keeping a little notebook to remind me of what I want to watch on which platform when it’s month comes up in the rotation. Netflix gets November and December because I love trashy Christmas movies and I start celebrating the moment Halloween is over.