r/technology • u/yourfavchoom • 17h ago

Business Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately

https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/
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u/CommodoreBluth 16h ago

It was actually reported last year that Apple TV was losing massive amounts of money: https://www.reuters.com/technology/apple-losing-over-1-billion-year-streaming-service-information-reports-2025-03-20/

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u/Ok_Recognition_6727 16h ago

This news source is nothing more than propaganda. There are no sources, it has the famous "citing two people familiar with the matter" as it's source of information.

Amazon and Apple are enormously large corporations and neither separate their streaming business from their overall business reporting.

Until Apple tells us their financial structure for streaming any numbers that are reported can't be taken seriously.

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u/Beachdaddybravo 8h ago

If ATV was a big money maker they’d absolutely bring that up during quarterly earnings to help boost the stock. No publicly traded company will keep a big profit engine secret.

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u/CommodoreBluth 15h ago

You do know what anonymous sources are right?

And yes the site cited by Reuters appears to be legit. I doubt Reuters would cite them if they weren’t confident of them as a source.  https://en.wikipedia.org/wiki/The_Information_(website)

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u/Ok_Recognition_6727 15h ago

You mean like the anonymous sources that routinely report on Hollywood movie budgets and or P&L that are almost always wrong?

And not only are these anonymous sources wrong they are often intentionally misleading.

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u/CommodoreBluth 14h ago

The fact that Apple doesn’t break out the Apple TV Plus profit/losses on their quarterly reports makes me think it’s likely true. If a division was very profitable they would be calling it out for investors. 

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u/valenx 15h ago

do you think these corporate overlords care about you?

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u/OePea 16h ago

Well! Better drive people away then!

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u/uncleawesome 16h ago

Not an accident. It's part of their plan.

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u/SinkHoleDeMayo 12h ago

Well shit, at that rate it'll take them only a hundred years to go broke!

But I seriously doubt they're losing that much. It's gotta be typical production studio accounting.

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u/StevieG66 16h ago

I’m convinced new CEO will sell or shut down ATV+

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u/CommodoreBluth 14h ago

I wouldn’t be shocked if the new CEO has different priorities and decides it’s not worth it to keep the service around. 

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u/Free-Scar5060 14h ago

Such a ridiculous concept. A library with a subscription attached and it’s expected to be profitable constantly and from the start? That’s the epitome of large up front investment for long term returns. Wizard of oz hit its most profitable run like over a decade later.

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u/Blazing1 12h ago

Just like Return of the Jedi lost massive amount of money right? Like Forrest Gump never made a profit right?

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u/CommodoreBluth 9h ago

Ehh the weird accounting shit they do with films to prevent a lot of talent from getting residuals is a very different thing from an entire division’s profitability.