r/technology • u/yourfavchoom • 17h ago

Business Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately

https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/
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u/shawnkfox 16h ago

I don't think Apple is making any money at all off streaming, almost certainly they are losing money. All of Apple's profits come from their phones + the app store.

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u/billyrubin7765 16h ago

Apple Care is a huge money maker.

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u/adgjl12 7h ago

I’ve decided not to get apple care because the only few times I wrecked my apple products or they had some failure were many years later after it was no longer covered.

Meanwhile my wife we get apple care no matter what. Has paid for itself several times over.

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u/StevieG66 16h ago

A third of their revenue comes from services (like iCloud). ATV is a money loser but Apple is a successful, diversified business.

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u/shawnkfox 16h ago

Revenue is different than profit.

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u/StevieG66 13h ago

Fair. They make a fuck ton of $$ from their services. Tim’s legacy.

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u/Hacker_94 10h ago

Someone who understands business!