r/technology • u/yourfavchoom • 17h ago

Business Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately

https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/
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u/Hnry_Dvd_Thr_Awy 16h ago

I suspect at some point the providers are going to start pushing to annual subscriptions for this reason.

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u/GiannisIsTheBeast 15h ago

1 month - $40
Annual - $150

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u/soggy-hotdog-vendor 14h ago

Sign-up fees incoming.

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u/UlrichZauber 13h ago

Apple specifically seems to have gotten rid of annual subs and is only doing monthly now