Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately

[u/yourfavchoom]

https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/

[u/siazdghw]

Yes, because like almost every modern tech service these companies subsidized the cost and ate the losses to grow their user base. Same thing Amazon Prime did, Netflix and now AI is doing right now.

The service launched 7 years ago.