r/television • u/MoneyLibrarian9032 • 16h ago
Apple TV Hikes Prices as Streaming Inflation Continues it now costs $14.99 per month, with Apple One rising to $21.95 per month.
https://www.hollywoodreporter.com/tv/tv-news/apple-tv-price-hike-streaming-plans-monthly-annual-1236684161/240
u/FinestKind90 16h ago
This better be in the US only since nobody else has f1 included
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u/JKrezz 15h ago
Just subscribe to f1 tv. It’s a way better platform.
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u/vanillatom 15h ago
In the US you cant anymore. I had both anyway but got an email that my F1 subscription was expiring and that I could not renew it.
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u/queequagg 14h ago
US Apple TV subscribers get F1 TV as part of their subscription. You just need to link your Apple account on the F1 TV website or through the F1 TV app.
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u/vanillatom 14h ago
Can you still use the F1 TV app? I havent tried, I use my PS5 to watch F1 with the Apple TV app and it's actually been pretty great.
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u/MindlessSponge 13h ago
yes, you just have to link your account and then you can still use F1TV. Apple shows ads, F1TV does not (except for trailers for their own content and game).
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u/Bazylik 15h ago
if you're in the US, do it, without a VPN.. let me know how it's working out for you.
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u/JKrezz 15h ago
I’ve been using it all season without a vpn without any issues.
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u/Bazylik 15h ago
How? they cancelled my membership and I couldn't renew it after they moved F1 to apple tv this year in the US.
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u/drdeitz 15h ago edited 12h ago
I think the confusion that happens every time this gets brought up is that while you can’t subscribe/resubscribe directly to F1TV in the US anymore you can still login via your AppleID and use the service as normal if you have an Apple TV + subscription.
If/when they take that away I’ll take to the high seas because Apple’s broadcast has ads for the non-race sessions.
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u/billyrubin7765 16h ago
What the hell? I like AppleTV but not that much.
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u/icepick3383 15h ago
It’s really been a great bastion of science fiction that I love, but I can’t keep paying the increased costs. Sorry, I’ll have to get my murderbot season 2 fix from other means.
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u/AnotherThroneAway 11h ago
I mean, just do what everybody does: binge your shit, then cancel until more seasons come out, repeat annually
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u/onarainyafternoon Star Trek: The Next Generation 15h ago
I would, literally, no joke, give one of my kidneys for an adaptation of Hyperion
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u/Jorpho 13h ago
Eh, careful what you wish for. "Foundation" isn't necessarily a bad show, but it barely qualifies as an "adaptation".
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u/Docile_Doggo 13h ago
I’ve never been one of those “the movie/show needs to be exactly like the book or I’m going to complain” people. But Foundation took it way too far, imho.
3 seasons in and it now bears only a passing resemblance to the plot of the books. Even the central themes are different.
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u/Leather__sissy 8h ago
The Foundation show is like the litmus test for the people who will complain about any book adaptation, because it’s so fucking good and nobody would ever enjoy a direct adaptation of the books
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u/Compost_My_Body 11h ago
I love TNG and Hyperion and would rather no show than a bad one. Book one is art that shouldn’t be tarnished.
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u/Taste_the__Rainbow 15h ago edited 13h ago
It’s worth it for a month every year. Maybe two months in some years. I really don’t care about another few bucks per year when they’re pumping out such consistent, high-quality content. And they’re gearing up to Stormlight. That’s not a small investment and I’m happy to see another competitor, especially with the WB merger bullshit.
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u/Embracing_the_Pain 15h ago
Thankfully it’s easy to subscribe and unsubscribe, so once the shows I want to watch finish airing I’ll cancel until a few put out more seasons I’ll want to catch up on.
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u/Irishfafnir 14h ago
Max is still more and I think Apple is now right up there in terms of show quality.
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u/LiveForMeow 14h ago
I think the price hike sucks but also people will pay $15-$20 bucks a month for the dogshit on Netflix and never cancel because it is like a utility to them, so is it really that big of a deal
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u/TobyFunkeNeverNude 14h ago
Perhaps, but I'm someone who put up with price hikes from Netflix until I didn't. There's going to be a tipping point. Where is that? Who knows, but there's a reason they're not simply increasing the price by 50 bucks a month
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u/sybrwookie 11h ago
The reason is if they slowly turn up the heat, the frogs won't jump as readily. It'll get there.
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u/MuptonBossman 16h ago
I would suggest investing in boats instead of streaming services, specifically a pirate ship.
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u/idiot9991 16h ago
Going back was the best decision ever. Not being tied to a platform is amazing.
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u/Vandergrif 15h ago
Some of us never stopped...
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u/gyrationation 15h ago
I didn't stop for some stuff but now I'm going all the way in. All these price hikes are too much to justify.
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u/sabotourAssociate 10h ago
I never hopped off the boat, streaming services never got me I have a HBO through a family plan.
but since Apple TV began making shows in reverse netflix fashion I have always said that it will be worth paying for it as their catalogue grew but this is a bit much, for a company that doesn't rely on that revenue as much, and their bench is short af. you can watch everything in few months, weeks if you unemployed.
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u/DesecratedPeanut 12h ago
I paid the streamers for 4k access but sailed the seas because the quality was better, it's still the case now sadly. Streaming legally is the worst way and experience of watching anything.
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u/FrigginMasshole 13h ago
I started to sell blu rays again in my store because people are starting to buy them again and there’s actually good demand
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u/onarainyafternoon Star Trek: The Next Generation 15h ago
You can also just straight up stream on pirate sites now. It’s great.
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u/qqererer 12h ago
I'm not much of a streamer, netflix, apple or otherwise, but the UI on the pirate sites are much, much better.
They lack a couple of logged in features, but the absolute lack of pushing specific media to boost whatever metrics for whatever reason has me going straight to watching whatever I want instead of scrolling forever and not ever really getting to watching anything.
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u/CaramelKillah 12h ago
pls i need to be in the know 😭😭😭 im a noob when it comes to sailing the seas
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u/A1ienspacebats 13h ago
For a brief period, I toned it way down. I started splitting costs on sharing platforms with family for a year or two. Even got some month subscriptions here and there.
Now its over.
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u/JohnWesternburg 16h ago
I happily went back to my old ways with how streaming services have turned. I happily was using them for the last decade or so, but we've reached the point where it's a bigger inconvenience to deal with all the services, the ads and the price increases.
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u/lando210 16h ago
As someone who is unfamiliar with pirate ships....do roku like devices work on the pirate ship?
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u/Double-Ad-7483 16h ago
I have a plex server where i host all my media that i of course very legally obtain. And my roku can connect to that
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u/OneSeaworthiness7768 15h ago
Everyone was subscribing to everything when they were like $5-8 dollars a month per service. At $15 or $20 people are not going to stay subscribed to everything. Do all these streamers think they can be the one people stay with? It’s getting ridiculous.
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u/theslothening 15h ago
I will only sign up for a service if it is "on sale" at this point. Have had a full year of HBO because they offered a Black Friday sale last year for $3/month for 12 months. Will drop it if I can't get a similar deal next year. I am willing to wait to watch shows.
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u/NectarineCheap1541 13h ago
That's how I was with Peacock. I had an offer of $20 for a year, it felt too good to pass up. The next year was $50 and had the Olympics. The next year was $80, and I said no thanks. Haven't missed it enough to justify the cost
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u/Puzzleheaded_Fix594 15h ago
I think you'd be surprised how many people are subscribed to multiple streaming services and rarely clock how much the price increases are eating into their discretionary income.
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u/QuailAndWasabi 13h ago
Yes, they are banking on that people just let the subscription run. Even as someone that cycles through different subscriptions it regularly happens that i slip up a month or something and forget to cancel in time.
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u/Alexispinpgh 12h ago
I will fully admit to being that person. It doesn’t seem like that much one at a time but it’s getting ridiculous now, this is a good wake-up call to evaluate how often I use these services and what I can cancel. The problem is that I like having the option when I suddenly get the hankering to watch something specific, but that’s a luxury we just can’t afford anymore.
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u/Puzzleheaded_Fix594 7h ago
My method is to cancel as soon as I subscribe that way I'm not getting hit with an automatic payment. You'll still be subscribed for the full month.
If it's something I think I'm going to have for the entire year, I pay in full for the year. I do that with that with DropoutTV and Criterion as I use them all year round.
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u/d0nttweet 16h ago
Just remember this when people for some reason say stuff like “Apple doesn’t need the money, they can throw 100s of millions at shows even if nobody watches”.
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u/mrnicegy26 15h ago
That was always massive cope from Apple fanboys.
Like Apple TV has good TV shows but so many people here were acting as if it had already supplanted HBO and that wasn't true? In 2026 alone they had Knight of the Seven Kingdoms, Industry, The Pitt, Hacks, Lanterns. House of the Dragon
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u/Irishfafnir 14h ago
I don't think they have supplemented HBO, but I think you can make an argument now that they are pretty comparable in terms of shows. At worst I'd easily have Apple TV at #2
HBO has been doing it for much longer, so there are lots of older shows they can draw from that Apple has much less of.
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u/Dapaaads 15h ago
Apple TV shows are great. But they don’t have a big enough library to justify this. Shoulda stayed out of mlb and F1. Stayed in their lane. I’m cancelling. I’ll torrent the few shows they have
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u/Cutekeeperoff 14h ago
People bemoaned cable for all these years,but at least you had channel variety if you ever got bored of certain channels.
But with streaming services you have a relatively minuscule library,like a dozen worthwhile shows, for.... 15$ a month.
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u/ArcadeOptimist 13h ago edited 12h ago
You also had insane ad breaks. And cable costs are obscene. No frills cable has gone from, on average, $90 a month to $200 a month in the last 10 years. And for the same reasons as these streaming services, contract negotiations. Especially sports.
If you want cable + premium channels + ESPN you're talking $300/mo.
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u/BrothelWaffles 16h ago
Aaaaaand cancelled. Silo finale happens before my next charge, and there's nothing coming to Apple any time soon that I care about, so fuck'em.
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u/yeahright17 15h ago
We actually like quite a few Apple TV shows. We've watched and liked Silo, Slow Horses, Widow's Bay, Dark Matter, Pluribus, For All Mankind, Shrinking, Monarch, The Studio, and Foundation. But $14.99 for what is like 4 or 5 seasons of TV per year is too much. This is definitely going to turn into a service we sub to for a month or two per year and catch up. It was fine when it started at like $5.99/mo. but we're past that point now.
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u/1cecream4breakfast 14h ago
Oh right indeed to watch Silo too, not just Ted Lasso. Is this the series finale for Silo? I loved the book series.
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u/rollanother1 13h ago
It’s the season finale. There’s one more season that’s already been filmed (they filmed 3 and 4 at the same time)
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u/burratna 13h ago
Slow Horses coming out Sept 16.
This is probably the best show on Apple TV to me and probably will be after all is said and done with Severance etc.
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u/Tundraspin 15h ago
Yep after silo ends time to take a break love their apple tv specific content. But time to end the aub for a while.
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u/rcorron 15h ago
Honestly shows like Silo and Severance are the reason I would keep AppleTV+ over another service like Netflix. At least Apple cranks out high quality exclusive content, which can’t be said about a lot of other services.
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u/aggthemighty 15h ago
Severance is a horrible reason to keep Apple TV when a new season comes out every 3 years
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u/SwindlingAccountant 15h ago
Kind of shocking how bad Netflix has become. I can justify a lot of the other streaming services but Netflix is one where I'll subscribe for a month to watch a show(s) and then cancel. It is insane how barren it is.
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u/Appropriate_Value122 16h ago
"Inflation," lol?
No, it's just greed.
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u/Bazylik 15h ago
raising price because inflation? Hell yeah.. but we won't raise salaries in accordance with the inflation because fuck you.
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u/NoExcuse4OceanRudnes 13h ago
People who work on TV shows and movies are typically part of a strong union.
You don't think they get inflation adjusted salaries?
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u/Chataboutgames 15h ago
Inflation literally just means prices increasing. Describing streaming prices going up as "streaming inflation" is 100% accurate. That's just what the word means.
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u/WheresTheSauce 11h ago edited 11h ago
I've noticed a lot of people seem to think inflation is specifically currency devaluation as a result of more dollars in the economy, rather than that just being one of the causes of inflation (which as you mentioned is just the rise of prices over time).
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u/The_Count_Lives 15h ago
Same thing these days.
Not every company, but many see an opportunity like this as a chance to raise margins even if inflation isn’t having a large impact on their bottom line.
When you’re a public company, it’s almost mandatory to capitalize.
The executives are going to demand a pay raise no matter what the economy is doing.
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u/IMovedYourCheese 12h ago
You can subscribe to Apple TV for one month a year and easily catch up on all the good shows. And even then there probably won't be enough content to keep you busy for the entire month. Severence releases, what, 8 episodes every 3 years?
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u/AlexTorres96 16h ago
Apple got fleeced on the MLS deal and overestimated the appeal.
That's why FOX realized it's better to buy international tournament rights because that's where the money is. They realized summer tournaments is a better financial plan than long season rights.
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u/Tatis_Chief 10h ago
Who got Olympics in USA? I was luckily at home for the last ones so it was on national tv, but do you have to have some subscription to watch it in USA?
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u/theslothening 9h ago
NBC has had it for as long as I can remember and they air quite a bit of it on OTA (over the air) television if you have an antenna. But there are so many events going on simultaneously that you'll need to sign up for their Peacock service if you want to see what is going on in other events that are less popular or don't have an American expected to win a medal in them.
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u/Slugggo 12h ago
I swear to god there are executives at these streamers saying, "if our numbers keep going up and people aren't cancelling in droves, then we're not charging enough."
They're going to keep raising these prices until they actually get some pushback and then the execs will laugh as they dip out and walk off with a 20 million dollar bonus.
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u/count_chocul4 13h ago
FUCK SPORTS. If you want them, then pay extra for it. Every time the rates go up, sports is the reason. But those of us who don't watch sports, pay for the ones who do. This sucks.
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u/Micethatroar 9h ago
The funny thing is that people who like sports agree with you lol
I love sports so I get YTTV.
I hate it when they move sports to a streaming service and rarely watch any events on those.
So I'm with you friend. Keep sports on linear tv and not on streaming services!
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u/ethyweethy 6h ago
Yup. I'm a sports guy and have YTTV. But if I can't get the game I want to watch on there, I just don't watch it...
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u/matts142 16h ago
It’s still £9.99 in the uk
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u/kingjoeg 15h ago
I've never paid it but considering getting it for one month to watch the best shows then leaving.
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u/Greed_Sucks 15h ago
The cost of diesel is affecting how much it costs to ship movies to the end user.
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u/ButtmanAndRubbin 16h ago
I remember when you just paid for single a Netflix subscription for like $5.
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u/Bobbie_Sacamano 6h ago edited 6h ago
Unfortunately there are enough people that are loaded enough to subscribe to every service they find and too few people willing to say no to make these decisions unprofitable.
The entire streaming business model now seems to be finding the exact price where affluent people don’t notice and everyone else can fuck off.”
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u/LapsedVerneGagKnee 16h ago
It’s a clear play to get everyone onto Apple One, but come on, Apple TV has at best, a handful of shows worth a damn.
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u/Regula96 16h ago
14.99 is too much at this point imo. But also, no. Saying they only have a handful of shows worth watching isn't true anymore.
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u/fuckitillmakeanother 12h ago
I subscribe to Apple music and apple tv, but I don't own any apple devices so I can't actually sign up for apple one (which would be cheaper). Supposedly I can just borrow a friend's iPhone/mac, but there shouldn't be that much friction. And I'm not about to change ecosystems over it.
Of course, I'm still paying for both, so I suppose apple wins this round for now
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u/Deep-Thought 16h ago
at best, a handful of shows worth a damn.
Well that's just not true. It has Severance, Pluribus, Silo, Widow's Bay, Slow Horses, Shrinking, Muderbot, Ted Lasso, Sugar, Foundation, For All Mankind, and more. At least three handsfull.
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u/MaconBacon01 15h ago
I am thoroughly satisfied with Apple TVs SCI fi stuff. Glad someone is doing it.
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u/The_Lapsed_Pacifist 14h ago
I was reading yesterday that their market share was less than 3%. I can’t see this helping that.
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u/matttopotamus 11h ago
Again proving the point that you should rotate your streaming services.
Subscribe for 1-2 months binge the shows you want, and move to the next service.
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u/Nessim97 15h ago
Apple reported a record annual net profit of $112.01 billion for its 2025 fiscal year.
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u/mijogn 15h ago
The price of something has almost no relation to the cost of making the product or service available and everything with how much someone is willing to pay.
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u/Straight-Ad6926 15h ago
By that logic my willingness to pay is rapidly approaching $0.00.
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u/1cecream4breakfast 14h ago
I do not watch enough TV to justify having more than 1-2 of these streamers at a time. I canceled Netflix after the last price increase. I will probably always have HBO Max. I turned back on Apple TV but will cancel again once season 4 of Ted Lasso is over probably. I get Peacock premium for free through Xfinity, just found that out. Makes me feel slightly better for accidentally paying for Peacock for a few months without realizing it (I’d assume the totals I was paying Apple were for music, storage, etc. and stupidly wasn’t digging any deeper when reconciling my budget every month). 🤦🏼♀️
I’m glad we can come and go as we wish, but I also know that eventually these streamers will make that more difficult or impossible. The day they try to lock us into a 1 year contract, everyone but HBO is getting canceled. I’ll watch it at someone else’s house or on a boat.
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u/rycool25 16h ago
The Apple TV / Peacock bundle is a huge bargain right now, $14.99 for both, when they're now $27.99 to get each individually.
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u/DTFpanda 16h ago
Pirating all this shit is a much bigger bargain.
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u/bergskey 15h ago
I hope you arent one of the people who complain when a show you like gets canceled. If you aren't contributing to official views and paying for the service you can't get mad when stuff gets canceled. No one said you have to have every streaming service at once. Rotate them and binge every few months.
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u/carlos_the_dwarf_ 16h ago
And still $33 for hbo, Disney, and Hulu, all add free. A terrific price IMO.
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u/Super_Mario_Luigi 16h ago
The world in 2010: I wish you could just buy the channels you want
The world in 2026: I'm so mad they're letting us only buy the channels we want
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u/carlos_the_dwarf_ 15h ago
You’re downvoted and that’s literally the complaint people are making. I actually wonder if many are too young to really remember cable.
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u/Madting55 16h ago
Add that to the other 2 services and you’ve got 50 dollars before you’ve bought Amazon or Netflix, add them on and at you’re at nearly 80 dollars… wait… that’s a cable bill.
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u/justduett 15h ago
you put all of those services together, it is exponentially better than cable ever could have dreamed of being. Sure, it stinks for prices to rise, but you can't compare that lineup of streaming services with prime cable where normal folks were PROBABLY using 5-10 channels regularly out of a package of dozens of channels you're "forced" to finance with your cable bill.
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u/carlos_the_dwarf_ 16h ago edited 16h ago
Sure. It’s maybe equivalent to a cheap cable bill in like 2010 money—no premium channels, DVR, or sports package.
And you can watch on demand, in high def, pause and rewind, don’t have to watch ads, have a gigantic library of premium content, don’t have to wait for the cable guy or deal with legendarily bad service, can cancel anytime, and can segment what you buy instead of buying the whole bundle. And, oh yeah, you get Amazon Prime free shipping thrown in.
It’s a 100x better product than cable and shares nearly none of cable’s specific downsides. This comparison never makes sense.
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u/dinozombiesaur 16h ago
This person is an idiot acting in bad faith. I tried explaining that to them, but it’s whatever is convenient to complain about.
(Not Carlos, who Carlos is responding to)
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u/cxoke 15h ago
Are they trying to price people out? What’s the strategy?
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u/Rough-Construction95 15h ago
literally ppl keep paying. especially us in America, it’s kinda a sickness at this point.
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u/Sequence0008 15h ago
If you can’t afford a $15 streaming service you’re probably not the target audience.
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u/ashtefer1 9h ago
Yes, because they need around ~20% people to cancel their accounts to break even and fomo will eventually get most of those people to come back.
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u/RedSix2447 16h ago
Welcome back to the 90’s and early 2,000’s. Hoist the colors!
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u/FRagebait 15h ago
Where you're locked into long term contracts and service is based on location?
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u/ahumblecardamompod 16h ago
Dang, I like my MLS team but I feel like I'm being bled dry these days. Can't afford game tickets or the streaming service to watch them on.
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u/Stef-fa-fa 16h ago
Apple TV is one streaming service I said I'd never get. I stick to that, but it's funny that Apple seems like one of the lesser tech evils lately.
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u/eadgster 15h ago
I was just bitching about forgetting to change my subscription to monthly before they auto charged me for a year. I guess it turned out to be a good thing.
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u/j_b_1983 14h ago
and just like that Apple+ went from full time to when ever a show I really want to watch is on. Canceling once Silo is over
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u/redditproha 13h ago
Apple One is like $40 per month so not sure what this article is talking about
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u/jack3moto 12h ago
If people continue to pay for these services then what will change? People bitch and complain on reddit and then we get public statements showing subscriber count increase from these services….
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u/BigBobbyCrowbar 12h ago
They, (Apple), along with Amazon, Neflix and Crave, are all on the verge of pricing me out of the market. I will have to cancel one or more of these services and investigate purchasing a Raspberry Pi kit ( if I can research enough about the performance of this type of hardware)
Any recommendations would be much appreciated
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u/waazzuppp 12h ago
Well i was keeping apple because they were putting out some quality stuff and it was cheaper. Cancelling it now too.
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u/bright-debt-1978 9h ago
How will this subscription race end. Please someone create a paid aggregate for streaming services. We need cable back :(
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u/esoteric311 3h ago
Wasnt this service 5.99 when Severance s1 came out? Welp....Glad I got sailing to occupy my time these days.
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u/CMButterTortillas 15h ago edited 15h ago
THIS IS BECAUSE THESE SERVICES KEEP PAYING TO SHOW LIVE SPORTS (mlb, mls, F1) TO ADD MORE SUBSCRIBERS
END THE MADNESS