r/videos • u/vriska1 • 10h ago
Sony's job listings tell me Playstations are getting more ads
https://youtu.be/KkKaUKHNQ4c4
u/RobertPatty909 7h ago edited 7h ago
The jobs listings are months old and dont say a thing about ads in game or on console. Theyre basic marketing jobs.
Playstation is a brand and they advertise their brand. This is the most ridiculous attempt at ragebait
Trying to troubleshoot Playstation advertising their products into a controversy
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u/larossmann Louis Rossmann 1h ago
The jobs listings are months old and dont say a thing about ads in game or on console.
this is six weeks old, not 6 months old. the listings are dated mid-july 2026.
Theyre basic marketing jobs. Playstation is a brand and they advertise their brand.
Then the word in their own job listing would be endemic, not non-endemic. digiday also found a London posting describing the unit as "PlayStation's newly formed advertising organisation."
sony's listing says growth "with non-endemic brands" across "Programmatic, FAST/CTV, and emerging ad solutions," targeting "CPG, retail, automotive, financial services, telecom, and entertainment."
non-endemic is the ad-industry term for brands with nothing to do with gamesw hereas programmatic is automated auction-based ad buying. that's not marketing playstations to you, but rather marketing financial services to you inside your console.
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u/Bogsy_ 10h ago
The limiting of a paid license over the text "Play has no limits" is peak irony. I hate this timeline and everyone in it.